Squarespace MVP & Integrations Specialist
Joe hails from Sydney, but now calls Brooklyn home. With loads of experience building and advising startups, Joe is the perfect designer to help you cut to your core message and build a stable MVP site to attract customers. Joe’s skills are broad and he can advise you on everything from paid ads to automation. He’s also a DJ and electronic music producer and hosts events in NYC through Fiction.
I have been using Squarespace for three years for client websites and my own websites. I've become very proficient on the platform and its integrations. I have deep knowledge of the many templates, and an ability to customize CSS to achieve designs that step outside of what the standard templates offer.
I was an early adopter of Zapier, and have a deep understanding of its great potential for automating workflows and marketing funnels.
Avid Slack user since its inception. I have rolled out Slack at many companies, and integrated it with various workflow software solutions.
Built many Keynote presentations for startups and corporations, as well as my own speaking gigs
Facebook Ads expert, with years of experience running successful campaigns. Deep expertise in A/B testing to find the right message and hone audiences. I have written detailed Facebook Ads guides for clients in multiple industries.
I have run many successful AdWords campaigns, and have helped many companies understand where and how to use them.
I've run many successful Mailchimp campaigns for clients and my own business. I have deep expertise in email design, deliverability, content, and how to get your message just right for maximum conversion. I am also an expert in marketing automation, including automated email setup and audience segmentation.
Deep experiences with Google Analytics, particularly around tracking a user's journey through marketing & sales conversion funnels.
I have deployed multiple Shopify stores for clients, and integrated it with their website and sales & marketing funnel.
Avid Mac user and administrator for many years, with deep understanding of the underlying Unix architecture.
I have used Asana to run Agile Scrum-based development projects with multiple companies. Its a very flexible way to manage a development team, if pared with a competent Scrum Master. I was certified as a Scrum Alliance Scrum Master in 2008.