Squarespace is great platform that can help you create professional-looking websites, regardless of whether you've done so before. Even for those experienced in building websites, it can save you a lot of time. However, one thing Squarespace doesn't do is provide you with a lot of options to translate your website.
Enter third-party translation tools such as Weglot, that can do some of the heavy lifting for you. With the right solution to hand, you can easily translate your Squarespace site to almost any other language.
In this article, we'll break down the reasons why you should look into translating your Squarespace website. Then we'll go over four tips to ensure you do so the right way. Let's get started!
Why You Should Translate Your Squarespace Website
There are a lot of ways you can grow your website's audience. In a perfect world, the more content you publish the larger your user base should become. However, it can be hard to move past a plateau when it comes to traffic, depending on which niche you're targeting and what language you're writing in.
English websites don't tend to have many problems finding an audience. However, by restricting your website to a single language, you're also limiting its reach. If you want your site to reach its full potential, additional languages may be necessary. For example, Spanish, Portuguese, and Indonesian are more popular than you might imagine on the web.
Of course, this assumes you can either translate your site by hand or pay someone to do so. However, both options can be highly limiting and expensive. As such, if you can use a third-party tool to make the process simpler, it makes sense to do so.
One of the great things about Squarespace is it enables you to integrate a lot of external services and tools into your website. This means you can achieve more than the default setup allows for out of the box, such as using translation services to add more languages to your site. We'll go over how this works in a minute, but for now, let's talk about translation specifics.
4 Key Tips for Translating Your Squarespace Website Effectively
It's easy enough to plug your content into an online translator and call it a day. However, properly translating a full website requires a lot more thought. Here are four tips you need to keep in mind to ensure your translations are effective.
1. Choose the Right Destination Language
Whatever language(s) you translate your website to, it definitely shouldn't be at random. For example, take running an e-commerce store in the United States and branching out into shipping to South America.
You'll likely want to translate your website to Spanish and Portuguese since they're the two most popular languages in the region. In contrast, translating your website into Dutch might enable you to target a small subset of buyers in Suriname, but probably wouldn't pay dividends.
When you're deciding on a translation language, think about the audience you want to target. More importantly, do some foreign market research to figure out if there's a potential audience in the first place, so you don't waste your time. Fortunately, modern translation tools such as Weglot enable you to target multiple languages, which makes life easier.
2. Adjust Your SEO Practices for a Multilingual Approach
Proper Search Engine Optimization (SEO) practices are key to any website wishing to get organic traffic. You probably already carry out some SEO, although if you want to translate your website to a new language, you'll need to put in even more effort.
For example, take keywords on a blog optimized for search terms around a specific product niche. When it’s eventually translated, the associated keywords will also go through the change.
In many cases, keywords that work in one language won't be as effective in another. For the second language therefore, you'll want to review your strategy to make sure you're targeting terms that people are looking for.
On top of keywords, you'll also have to review ‘alt’ tags, meta descriptions, page and post titles, and more. Translation services can handle the brunt of that work, but it never hurts to double-check your SEO practices either. Otherwise, all of the effort to translate your site might be for nothing.
3. Translate All of Your Website's Content
One mistake many people make when they add a new language to their website is not translating all of the content within. One common element that tends to be overlooked is contact forms:
It seems obvious, but if you don't translate those forms, your new audience won't be able to use them. Plus, it can make your website look unprofessional, which is a big letdown.
In addition to forms, you also need to consider other elements that translation tools can't take care of automatically. For example, images including text will also need translating, as will your menus, sidebars, and more.
4. Let Users Select Between Languages
It's a common feature for websites to detect where you're browsing from and try to pick the best language for you automatically. If you're traveling outside of your home country, you could face a lot of headaches as sites try to serve you versions in languages you might not understand.
Automatic language detection can be a great feature for non-tech savvy audiences. However, if you're going to offer more than one language on your website, you definitely need to provide users with the option to switch between them:
Depending on which tool you use to translate your site, the functionality should be simple to implement.
How Weglot Can Help You Translate Your Website
Configuring Weglot to work with Squarespace is pretty simple. First off, you'll need a Weglot account:
Once you’re up and running, you can enter your Squarespace site URL into the appropriate field and choose the destination language(s) you’d like to use:
From then on, Weglot takes care of all the heavy lifting for you. All that's left to do is make a few configuration changes, which we go over elsewhere on the website.
Once your translations are ready, look to keep all of the advice we discussed earlier in mind. You'll want to make sure all your site's elements are properly translated, while also keeping tabs on its SEO. In addition, you'll also want to add a language switcher tool to Squarespace, which you can do using a simple bit of code provided upon installation (and also covered in the tutorial).
The more languages your website is available in, the larger your potential audience becomes. However, just translating your website blindly isn't going to cut it for today's audiences. To make sure your multilingual website hits home, you need to ensure the quality is high.
If you want to translate your Squarespace website effectively, there are four tips you need to keep in mind:
- Choose the right destination language(s).
- Adjust your SEO practices for a multilingual approach.
- Translate all your website's content.
- Let users select between languages.
Do you have any questions about how to translate a Squarespace website using Weglot? Let's go over them in the comments section below!
Image credit: Pixabay.